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There is a sense in which operational definitions are not taken seriously even by their proposers. Suppose someone gives an operational definition of length (e.g. involving a certain platinum bar), and a whole school of physicists and philosophers becomes quite attached to it. A few years later, someone else criticizes the definition as lacking some desirable property, proposes a change, and the change is accepted. This is normal, but if the original definition expressed what they really meant by the length, they would refuse to change, arguing that the new concept may have its uses, but it isn't what they mean by ``length''. This shows that the concept of ``length'' as a property of objects is more stable than any operational definition.
Carnap has an interesting section in Meaning and Necessity entitled ``The Concept of Intension for a Robot'' in which he makes a similar point saying, ``It is clear that the method of structural analysis, if applicable, is more powerful than the behavioristic method, because it can supply a general answer, and, under favorable circumstances, even a complete answer to the question of the intension of a given predicate.''
The clincher for AI, however, is an ``argument from design''. In order to produce desired behavior in a computer program, we build certain mental qualities into its structure. This doesn't lead to behavioral characterizations of the qualities, because the particular qualities are only one of many ways we might use to get the desired behavior, and anyway the desired behavior is not always realized.
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